New funding to support Blue Mountains tourism and local jobs
Local businesses will benefit from a new Bushfire Recovery Marketing Program that will be rolled out in the Blue Mountains to attract more visitors to the region in the wake of the 2019-2020 bushfires.
Blue Mountains City Council will receive $250,000 under Stream 1 of the Australian and NSW Government’s Bushfire Community Recovery and Resilience Fund, which helps councils promote community well-being, social and future disaster resilience.
In addition to a new marketing campaign, Council will also use the funding for a ‘Festival of Resilience,’ a town activation program and a community recovery grants program.
Liberal Senator for Western Sydney Senator, Senator the Hon Marise Payne, said bolstering the flow of tourism would help the Blue Mountains economy recover from both the bushfires and the COVID-19 pandemic.
“Given the easing of border restrictions, the fast-approaching school holidays and the rise in consumer confidence, this funding is being delivered at a critical time,” Senator Payne said.
“Reinforcing the Blue Mountains as a tourism destination and enhancing the visitor experience will support the local businesses and jobs that rely on tourism.”
Government Member of the Legislative Council and Blue Mountains resident Shayne Mallard MP has said that this grant will bolster tourism to the region and provide additional support to local businesses and communities who are still recovering from the bushfires.
“The $250,000 will enable the local council to work with their community members on social recovery activities and locally-led initiatives to help communities recover,” Mr Mallard said.
Ross Purser, owner of The Bunker cafes and restaurant at Springwood and Leura, welcomed the funding for a new tourism campaign.
“The Blue Mountains, like Byron Bay or Uluru, are a year long, all-the-time tourist hot spot,” Mr Purser said.
“Sydney tourism is not only significant, it is the market for hospitality success or failure, so this funding is a valuable support boost to ensure our trade is reliant an consistent.”
Applications for Stream 2 of the BCRRF program will now be accepted until 12pm on 11 December 2020 and can be submitted at www.emergency.nsw.gov.au